Boosting Verified Leads from 64% to 85%: How Our Tailored List-Building Services Powered the Client's Sales Growth

The client’s platform provides developers with instant access to a cloud-based testing environment, enabling them to rigorously test their websites and mobile apps across 2500+ real devices and browsers. This eliminates the need for teams to maintain in-house testing infrastructure. Users can test their software products remotely, capture bugs, report issues, and notify the appropriate team members effortlessly.

To drive business growth and customer acquisition, our client sought a team of skilled web data researchers to manually source and gather information on key professionals in leadership roles across both technical and non-technical industries. Their goal was to build a highly targeted, accurate, and customized lead list from the United States, European Union, and Asia-Pacific regions. Additionally, the client required detailed account profiles, tailored to their specific needs, ensuring that the data was relevant for effective pitching and marketing efforts.

• Identifying relevant profiles: One of the main challenges we faced was pinpointing the right profiles and ensuring they aligned with the client’s specific criteria. To address this, we dedicated a team of five experienced research specialists to meticulously curate a highly relevant and tailored list of prospects.
• Distinguishing technical and non-technical profiles: Another challenge was accurately differentiating between technical and non-technical profiles. Careful attention was required to select the right profiles from subscription-based B2B databases while avoiding any misuse of credits. To tackle this, our team underwent intensive training before starting the project.
• Lead segmentation and prioritization: Proper segmentation and prioritization of leads based on the client’s needs posed another challenge. We had to carefully assess various factors, such as roles, responsibilities, industry, and decision-making authority, to classify and prioritize the leads effectively.
• Ensuring 80% accuracy in provided leads: The client set a goal of 80% accuracy for the provided leads. To meet this expectation, our team conducted thorough data verification, cross-checking profiles and lead information with reliable sources to ensure the accuracy and reliability of the data for the client’s sales team.
• Addressing missing data during verification: Some extracted information required additional verification through LinkedIn, especially when certain prospects lacked current or past job titles. In these cases, we reviewed the job application pages of their current companies to uncover valuable insights about their roles and responsibilities.

Target your ideal audience based on specific criteria, ensuring you avoid irrelevant contacts often found in pre-made databases.
Gain access to accurate, up-to-date, and relevant data, eliminating the risk of wasting time and resources on outdated or incorrect information typically found in purchased databases.
Enhance cost-effectiveness by paying solely for relevant data, whereas pre-made databases may yield poor ROI if the information is inaccurate or not aligned with your target audience.

It has been a fantastic experience collaborating with the team over the past few months, and I would rate it on a scale of 0-10:

• Quality of ICPs delivered: 9/10
• Speed (Project delivery on time): 10/10
• Understanding of project requirements: 9/10
• Proactiveness: 9/10
• Flexibility: 9/10

The team quickly learned, adapted, and delivered relevant ICPs as per the training, making necessary adjustments to the process at Adobe, which ultimately led to exceptional results.

We are pleased with the service and the quality the team has achieved. Additionally, we are extremely satisfied with the use of Apollo credits, as the team avoided wasting credits on irrelevant profiles.