Our client provides a widely-used subscription-based competitive intelligence platform in the USA and Canada. This tool automates the labor-intensive process of data collection and delivers timely market insights, helping brands analyze competitors’ strategies, campaigns, products, pricing, and more. This enables businesses to respond swiftly and maintain a competitive advantage in the market.
The client operates a network of incentivized partners who continuously collect industry-wide data from various sources and submit it to the client’s portal. In 2006, they approached us for data standardization services. Our task was to de-duplicate, standardize, and process this data, enabling the client to create competitive intelligence reports for their customers.
Impressed by the quality of our services, the client expanded our responsibilities. Today, our team manages end-to-end data support for the client, including data collection, management, processing, and annotation. We now handle over 85% of the client’s processes with a dedicated team of 200 professionals.
The project presented several challenges that our team needed to address proactively, including:
Tackling these challenges required a proactive, collaborative approach, drawing on multidisciplinary teams and industry expertise.
“Despite the numerous challenges posed by the pandemic, we worked collaboratively to establish a streamlined process without reducing team headcount or incentives. Throughout the project, our team benefitted from client-funded reactive activities. After the pandemic, we visited the client on-site to gain a deeper understanding of their processes and seize new opportunities and responsibilities.”
— Project Manager, Adobe Data
