Our client is one of the UK’s oldest and largest shoe manufacturers, known for their premium-quality footwear. They distribute their products through branded stores, third-party retail showrooms, online platforms, and wholesale channels, including major department stores.
The client encountered significant challenges in managing their offline and online supply chain processes. Having only recently entered online marketplaces like Amazon and eBay, they struggled with the complexities of tracking orders, and updating inventory and pricing across multiple platforms.
Moreover, balancing offline operations while expanding their online presence became increasingly difficult. This led to price discrepancies and inventory mismatches, resulting in many products being sold at minimal or no profit margins. The involvement of multiple platforms further complicated the task of consolidating and analyzing accurate ROI data.
After reviewing their current workflow, we identified several key needs:
