Headquartered in the USA and Canada, our client operates both brick-and-mortar stores and an online platform, offering an extensive selection of magnetic sunglasses and accessories. From stylish frames and lenses to switch kits and sun readers, their products are thoughtfully designed to elevate the outdoor experience and cater to the active lifestyles of their customers.
The client, with a large customer base of over 95,000 entries, was facing declining sales as their marketing efforts were underperforming. Several issues were hindering their marketing effectiveness, including:
Despite their extensive customer base, the client struggled to effectively communicate with their audience and optimize their marketing budget. Recognizing the urgent need for a streamlined and efficient solution, the client decided to seek a professional approach to overcome these challenges.
“Running our marketing campaigns had become an ongoing challenge, despite investing thousands of dollars in advertising. It wasn’t until we conducted a detailed analysis of our customer list that we discovered our database and email list were filled with incorrect, incomplete, and duplicate entries from various sources. This issue severely impacted our ability to effectively communicate with our customers and achieve the desired outcomes. It quickly became apparent that we needed professional support to resolve these challenges, which is when we turned to SunTec for assistance.”
Although several data cleansing tools are available on the market, they come with limitations, such as limited accuracy, inability to fetch real-time data from the web and update the database, and restricted capacity to handle unstructured data. This is where our experts come in. By combining advanced tools with human expertise, we ensure the delivery of clean, up-to-date databases with nearly 100% accuracy. Our data quality analysts manually review and validate the database to eliminate errors and inconsistencies, providing you with a high-quality, precise database.
